Bring the Goodness of Scent Marketing To Your Business

 

In the past few years, the trend of olfactory marketing (marketing olfattivo) has increased greatly. The reason olfactory marketing has become so popular is that it helps in building brand recognition quickly.


The scent used by different brands to attract customers directly triggers our emotional reactions and our brain immediately registers it. That’s why whenever we smell a familiar scent, we quickly think of the brand or product that the scent is linked with. Surely, choosing the right scent is not easy but you can get tailor-made fragrance to create your olfactory logo.

Still not convinced? Are you looking for more reasons to understand why you must invest in olfactory marketing? If so, you can keep reading to get the answer.

• Increased Sales: Thinking scent can boost sales might sound a little weird but it is true. How? Well, what happens is that a change in scent can improve the perception of customers about a particular brand. When this happens, customers would interact with more products. And this further increases the sales.

• Triggering Memories: Another benefit of olfactory marketing is that it helps in triggering memories. Each brand uses a different kind of scent and when we smell that similar scent elsewhere, it reminds us of a particular brand. And when a brand or a product uses scent to trigger nostalgic memories, it can also influence people in buying its products.

• Create a Sensory Signature: Another great advantage of olfactory marketing is that it helps in creating a sensory signature. Brands use a customized scent to build a strong connection with their customers.

• Affecting Emotions: Aromatic fragrance and scent can make anyone who walks through the doors feel good.

If you like the idea of olfactory marketing, all you need to do is get in touch with Borolo. It is a well-known company that has been offering aromatic fragrance lines and professional solutions. This company has been around for so many years and it is one of the best on the market.

Other than fragrance solutions, this company also offers aromatic room fragrances (profumatori ambiente), disinfectant products, sanitization products, and other such items. So, if you are interested in getting these items, visit the website of Borolo now. From the website, you can also find dealers in Italy and around the world.

About Borolo:

Borolo is a trusted company offering hydrogen peroxide sanitizing (perossido di idrogeno sanificazione) solutions.

For more information, visit https://www.borolo.com/



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